The challenge

americanBEANS is an Argentine company committed to the production, processing and commercialization of agricultural products.

I collaborated with Paz Design Studio team to design and develop americanBEANS website.

americanBEANCE Cover

The approach

I started with an exhaustive look at the brand, and the project’s goals. From that, I went on to craft a unique identity that would define the voice and tone in which americanBEANS would approach users.

Color palette

americanBEANCE color palette

Illustrations & Iconography

Website design

americanBEANS website

The team

UX Strategy - Agustín Ullmer
Information Architecture - Agustín Ullmer
Visual Design - Agustín Ullmer
Branding - Paz Design Studio
Illustrations - Paz Design Studio
Front-end Development - Agustín Ullmer

Agustín Ullmer