The challenge
americanBEANS is an Argentine company committed to the production, processing and commercialization of agricultural products.
I collaborated with Paz Design Studio team to design and develop americanBEANS website.
The approach
I started with an exhaustive look at the brand, and the project’s goals. From that, I went on to craft a unique identity that would define the voice and tone in which americanBEANS would approach users.
Color palette
Illustrations & Iconography
Website design
The team
UX Strategy - Agustín Ullmer
Information Architecture - Agustín Ullmer
Visual Design - Agustín Ullmer
Branding - Paz Design Studio
Illustrations - Paz Design Studio
Front-end Development - Agustín Ullmer