The challenge

When the attention was in the beer, Papanato decided to turn aside and focus on his companion; the potato. Noble as no other food, the protagonist of emblematic moments, was the engine that drove the idea of Papanato, a unique potato bar.

Papanato cover

The approach

I started with an exhaustive look at the brand, and the project’s goals. From that, I went on to craft a unique identity that would define the voice and tone in which Papanato would approach users.

Color palette

Papanato color palette

Website design

The team

UX Strategy - Agustín Ullmer
Information Architecture - Agustín Ullmer
Visual Design - Agustín Ullmer
Branding - Boina Agencia
Front-end Development - Agustín Ullmer

Agustín Ullmer